The scope of digital marketing in India has seen drastic growth in the last couple of years. It is expected that the number of active internet users in India will increase up to 666 million by 2023. It makes sense that those companies who weren’t marketing online have started to do so.
An SEO audit looks at the infrastructure of your website, the on-page elements and the off-page essentials to boost search engine visibility. It increases the quality and quantity of your search traffic to your website, giving you a better opportunity to convert prospects. Audits need to be performed regularly for your website’s long-term success by checking errors and helping you uncover what needs to be fixed on your site to boost its visibility.
There are many good SEO tools but choosing the one that works best for you can be difficult considering the sheer number of options available. SEO auditing is essential for your website, but it doesn’t have to be complicated. Let’s look at some of the best tools you need for successful SEO auditing and better content marketing.
Screaming Frog
While this is more of a crawling tool than an audit tool, it is one of the best choices to analyze your complete website at once. It crawls your website, presenting all the possible SEO problems with your website and reports technical issues over 30 specific parameters, including meta description, outlinks, response time and security. It provides a comprehensive report on on-site SEO performance and highlights what requires improvement. The free version includes all essentials and is the right choice if your page has less than 500 URLs.
Ahrefs Content Gap Tool
Content gap analysis evaluates existing content and identifies any gaps that can be improved upon. By providing content that fills in the gaps left by competitors, you can get better ranking results. It helps your content perform better by improving your SEO strategy, and automating the process using Ahrefs makes it even easier to identify gaps. You get a list of keywords you should be targeting, which is done by subtracting the keywords your website ranks for from the keywords your competitors rank for.
SEMrush Keyword Magic Tool
According to SEMRush, it allows you to “conduct dynamic keyword research that covers relevant keywords and remains profitable”. You can track the competitors’ organic keywords, backlinks, and PPC keywords by accessing their extensive database to implement those in your SEO efforts. It helps you find new keywords and phrases that have popped up by checking your current ranked keywords against a new primary keyword search.
Google Sheets
You might be surprised, but Google Sheets is an excellent tool for any content marketing agency for SEO data tracking, particularly alongside content databases. All SEO tools offer the standard option to export raw data and reports, but no one report fits all the companies. Using Google Sheets, you can take all those exported reports and use them in a format that works best for you. Multiple users can access the file to edit in real-time, which is a real boon for remote workers.
Now that you have learned about the entire set of tools you will need, it’s time to start auditing to optimize your page. If you are looking for a digital marketing agency that can provide the right digital marketing strategy to boost your business, get in touch with us.
Adaan Digital Solutions 